Managing Risks for 0-1 Product Launch

If you’re a Product Manager in a startup working on a 0-1 Product, here’s a useful framework for managing risks, that can be included in your Product Strategy. This guideline can also be used while managing your prioritization tasks in your roadmap.

  1. Market Risk
    • Do people want this product
    • How many existing and future customers would be interested
    • Is it addressing people pain point or unmet need
  2. Usability Risk
    • How easy and accessible is it to users
    • How high is the technical learning curve
    • Rate the Frustration Factor during User Acceptance Testing
  3. Feasibility Risk
    • Engineering, Compute, Infrastructure and Customer Support resources
    • All the above factors plotted against company’s financial runway
  4. Business Sustainability Risk
    • How valuable is the product / feature for company’s long term vision
    • Reusability factor across engineering, data and compute and customer needs

Here’s a downloadable sheet.

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