Product Bulb

Even before you gear up to craft an effective product strategy, your first step as a Product Manager, in most cases 0-1 Product cases, is to work through Product Discovery. Product Discovery is the stage where you have multiple ideas coming from various sources, and you have to bring all the ideas from stakeholders, aligned with Company Vision (which is broad and long-term) and short/medium term business goals, all the while making sure you are building something that your customers or prospects want to use.

Here’s a useful framework for crafting the results of Product Discovery by answering the questions in this framework, called Opportunity Assessment. This is described in Marty Cagan’s book “Inspired”, and here we are elaborating on it and providing you a downloadable sheet to get a jumpstart on.