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GTM examples from First Principles Framework
A Go-To-Market (GTM) strategy from a first principles framework involves breaking down the steps required to take a product to market into its most fundamental components. Applying this to AI products, or any technology, includes understanding the market, identifying the customer, defining the value proposition, and determining the optimal distribution and pricing models. To better…
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GTM Motions for AI Products
Go-To-Market (GTM) strategies for Generative AI (Gen AI) products need to account for the complexity, education, and the transformative potential of the technology. Modern Gen AI-based products, like AI models for content generation, image generation, or advanced NLP applications, often face challenges like trust, understanding, scalability, and integration. Below are some of the best GTM…
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